Marketing your training courses is a constant effort of looking for the customers where ever they may lurk. For those organisations without the heft to place billboards up and signs on busses we need to resort to more targeted advertising. In steps Google, Facebook and linkedin.

The following gives you tips about how to market successfully to your customers using Google. This is both an art and science. Try different things that your competitors have not, be consistent and track progress to work out what is delivering results.

If you don’t have a compelling argument for customers to purchase your product then you won’t get a sale, or worse you will be relegated to the cheapest option on the market or the most ‘basic’ version of a product offering. Combine a good marketing eye for clever placements of advertisements and sales will come.

Advertising spend needs to be balanced with returns on your investment. Don’t just spend lots of money, have a budget and stick to it.

#Custom intent audiences

These enable you to search for customers who are actively looking to buy. These can also enable you to target your competitors.

Custom intent audiences enable you to do nifty things like multichannel re-marketing strategies (sounds good right - perhaps even something the big organisations do!)

You can learn how to do this using the links below. I’ll cover a few of the interesting things you can do with custom intent audiences, that you might not realise or might give you ideas of how to make the most of advertising your courses.

##References